Any businesses can use technology to create competitive advantage

Technology is present in every area of our lives; the reason for integrating technology into your small business should not be because you feel you must, but rather that it meets the needs of your business and gives you an advantage. Competitive advantage is gained from getting products to market, investigating marketing campaigns and responding to customers quicker than competitors; it is a race where the hare finishes ahead of the tortoise. Even if that advantage is minute, it still spells profit.

Being only slightly ahead of your competitor may be better than light years ahead. The fifteen-minute competitive advantage, as it has been termed, means staying a little ahead of the competition, but close enough that customers can still understand your product and incorporate it into their lives and businesses. [business,2010]